An artist puts pieces together. He takes shapes and colors and ideas and projects a vision for something better—something complete. When Dean Logan creates sculptures from colored pieces of wood, he makes something extraordinary out of simple pieces.
Dean brings this passion for visual expression, this ability to create, to Kelly MarCom as the agency’s new creative director.
“I begin my sculptures with no ideas in mind as to where they are headed. I just start building,” said Dean. “In many ways, this is how you approach a brand or a project for a client. You find the best pieces, the strongest foundation, and you decide how best to present it to the public. You want to build an honest representation of the brand’s attributes and make them appealing.”
Like his sculptures, each project leverages pieces and while a company may come to Kelly MarCom a scattered collection of value statements, it is a creative director’s job to bring these together and achieve a cohesive identity.
Having worked on premier brands from the start of his career—brands including BB&T, Honda and The American Red Cross—he has experience across the advertising and design spectrum. His attention to data driven campaigns and the ever-changing digital space empower him to lead Kelly MarCom forward, torch in hand.
But unlike making a physical sculpture, creative direction is not always about completing a task; it is about the ‘getting there,’ the trip. Great creative direction brings out the talents of everyone in the office. It pushes thought and challenges standards. One cannot interact with someone as creatively driven as Dean without finding some art within. An artist brings self-discovery to an office and this discovery is akin to staring into Dean’s sculptures and seeing something that is completely one’s own.
“Dean is going to challenge our designers, writers and account staff to think differently,” said Shelley Kelly, Kelly MarCom president and CEO. “Every project here is grounded in strategic planning and Dean’s experience will allow us to further explore how we reach our audiences.”
Dean lives in Wake Forest, NC with his wife Jacqui and three children, Henry, and twins, Jack and Sophie.
“They’re what it’s about in the end,” Dean said. “Kelly MarCom is the place where I can drive great creative and come in at 9 on days when I need to see the twins off to the bus stop. It’s the right fit.”