Director of Client Strategy

Laura brings a unique understanding of the role of marketing in driving sales. She began her career in Washington, D.C., selling advertising in international trade magazines and later moving on to business development for a strategic branding firm. She took a keen interest in interdisciplinary communications and brand strategy and in pursuit of that interest moved to Raleigh and joined a B2B marketing firm. While there, Laura launched and headed a business development initiative, managed media and marketing communications programs and developed integrated marketing plans for clients.

Her expertise in B2B marketing stems from her work for global brands and technologies such as FCI Connectors, Juki Automation Systems, Phihong Power Supplies, Reichhold Chemicals, and Sensus Metering Systems.

An experienced copywriter and strategic consultant, Laura works in partnership with client teams at Kelly MarCom to develop and drive the strategic-direction for clients’ marketing campaigns. She holds the C.R.S.P. sales certification from the United Professional Sales Association, a B.S. in communication studies from Liberty University and an M.B.A. in Marketing from Northeastern University.