 |
|
Kelly MarCom increases strategic focus with new hire and promotionCONTACT:
Sanford, N.C. – Dec. 2, 2009 – Kelly MarCom, an integrated marketing agency, announced Laura Schuchart has joined the firm as director of client strategy and Shari Becker has been promoted to account strategist. The moves represent Kelly MarCom’s further commitment to integrated marketing plans grounded in research and planning. With the agency’s continued focus on the careful marriage of strategic vision and creative thinking, Schuchart brings high-level experience in strategic communications and brand marketing to the agency’s executive management team. A highly experienced business-to-business brand consultant focused on technology and energy, she assists clients in designing the most effective programs to meet their unique business and marketing goals. Schuchart earned a B.S. in communication studies from Liberty University and is currently pursuing her M.B.A. at Northeastern University. Additionally, she holds the C.R.S.P. sales certification from the United Professional Sales Association. Since joining Kelly MarCom two years ago, Becker has been involved in managing the research and marketing planning process with clients with great success. Her involvement with clients in aggregating relevant data, market facts and key opportunities for clients naturally informs strong message development and integrated marketing plans for clients. In her new role as account strategist, Becker will work closely with Schuchart in designing the research and planning process to the unique needs of each client, while continuing to oversee and manage the execution of plans, message development and marketing plan creation. “Strategic-minded business owners expect agencies to know where to invest their marketing dollars, how marketing tools work together to help them achieve their growth goals, and they expect us to prove their programs are successful. Laura, Shari and other members of our strategic planning group are passionate about and highly experienced in the research and planning required to ensure this measurable success,” says Shelley Kelly, president and CEO. About Kelly MarCom:
|
