Lee County Website
Online identity design
Lee County Government needed a new website to unify the county’s efforts to web-enable various public services it offered.
Lee County Government needed a new website to unify the county’s efforts to web-enable various public services it offered. The county’s multiple “mini” websites lacked a common branded look, and no standards were in place for updating or editing content. To maintain oversight while still motivating representatives of 23 departments to create new content, the government’s IT department assembled a Website Committee Task Force to prioritize the goals for this initiative. The Committee was also tasked with finding the ideal partner to help achieve their goals. After an extensive RFP process, Kelly MarCom was selected.
Kelly MarCom quickly engaged the committee members and led them through a brand discovery process to unearth the county’s unique attributes from the perspective of the project’s key stakeholders. With this information in hand, Kelly MarCom commissioned a careful analysis of other public government websites to create a brand profile for Lee County’s site that was relevant yet distinct. We developed a site user analysis and sought ways to immediately engage those users upon entry to the site through the various interface designs. Supporting their goals for the project, we collaborated with other partner groups in the deployment of a content management system once the design of the website was finalized and the templates were created.
Since the launch of the website, the county reports a steady increase in user traffic as well as an intuitive user experience. Pride has been restored among department operators and the IT department’s role has evolved from that of helpdesk/web developer to site evolution advisor as more and more services are web-enabled.
“In working with Kelly MarCom on several projects, I have always walked away knowing that I have received an extraordinary value for the services rendered. Their professionalism and creativity embodies the spirit and great attitude of a forward thinking company committed to seeing the job done right. Speaking for local government, Kelly MarCom’s staff has an innate ability to collaborate with government employees to build an effective brand and identity for a jurisdiction through creative web site design, brochures or other media. I would highly recommend Kelly MarCom to any organization; especially local government; wishing to freshen up their image.”
– Ryan Draughn | Lee County
