Mulkey, a top-ranked engineering and consulting firm with offices across the Southeastern US, marked its 15th year in business, vibrant and growing at a faster pace than ever.
Mulkey, a top-ranked engineering and consulting firm with offices across the Southeastern U.S., marked its 15th year in business, vibrant and growing at a faster pace than ever. To announce the important milestone, Mulkey asked Kelly MarCom to design a series of materials around the 15th anniversary theme to communicate the message of growth, health and longevity to its clients.
Utilizing the brand’s upbeat personality and vibrant colors, Kelly MarCom developed a series of direct mail postcards and a variety of presentation materials. The postcards, which featured Mulkey’s brand standards and corporate colors, announced new company hires, awards, presentations, etc. while promoting the larger Mulkey brand. The presentation materials, such as branded “plan wraps” for client blueprints, proposal covers and promotional gift tags carried the message of longevity and performance, continuing Mulkey’s brand development. These materials featured the firm’s new anniversary tagline: “Celebrating fifteen years of building, growing and exceeding your expectations.”
Mulkey’s new materials better positioned the organization’s smart and personable character, providing a fun and unique way to communicate the essence of the Mulkey brand and its longevity. The materials also championed the benefits of working with the firm, leading to stronger messaging with Mulkey’s target customers and prospects. Following the 15th-year theme launch, Kelly MarCom went on to develop a public relations plan to further promote the brand. The result was a truly integrated and seamless message platform.