Trilogy Pools

A leading manufacturer of fiberglass pools, Trilogy had an outdated corporate identity that didn’t project its current values and messaging of innovation. The company needed to revitalize its identity and brand messaging to better represent the innovative approach to creating recreational water features that separates it from competitors.

Kelly MarCom worked with Trilogy to discover the unique attributes of the company and its offering and with these key priorities developed a fresh brand and message platform that focused on the experience and personality of the company founders. The new logo supported the name using three distinct lines in partnership, but also with the energy and fluidity of water. Bright colors were used to underscore the company personality and relate to the industry and target customer base in modern context. Non-traditional designs, folding, photography, sizes and printing techniques using waterproof finishes uncommon in the pool industry made the Trilogy brand stronger and a “standout” among its competitors.